The highest-converting asset in dental marketing. Built to turn practice owners into clients for your company.
Dental marketing companies are great at getting practice owners to opt in. Ads, lead magnets, social content, webinars. They know how to fill a list. That part's not the problem. The problem is the list just sits there.
Hundreds, sometimes thousands of practice owners who raised their hand and said "I'm interested." And then heard nothing worth listening to.
Most dental marketing companies aren't bad at sending email. They send plenty. Like a lot. Newsletters. Promos. Follow-ups.
But none of it earns trust. It reads like marketing, feels like a pitch, and practice owners can tell within two sentences. They stop reading.
It's not because you don't know your stuff. You do.
You know what challenges dentists face every day. PPOs, case acceptance, fee-for-service transitions.
But somehow, none of that ever seems to make it into the emails you send.
So what do most companies do? They try to fix it. Drip sequences. Automated emails. AI-generated content.
AI has made it worse. Every inbox is now full of the same generic, machine-written content. Practice owners don't even skim emails like they used to. If it sounds like it came off a template, it gets deleted or marked as spam. That's even worse than sending no emails at all.
I've seen it happen many times. It's not pretty.
This has led many companies to stop doing email altogether. Which is a shame.
Email is still one of the most powerful channels a dental marketing company can take advantage of. It's one of the very few assets a company can truly own. Unlike social media, where one algorithm change can wipe out everything overnight.
All of this is possible. But only if it's done right.
Having done this for a long time, I know the mistakes most companies make. It's also why EECs are one of the most rewarding and impactful projects I take on.
An EEC is a 5-8 day automated email course. A practice owner opts in on a landing page, and every day for the next 5 days, they get an email that teaches them something useful about a problem they're already dealing with.
Each email follows the same structure: here's the mistake, here's why it happens, here's how to fix it. Every lesson is 800-1,200 words. The equivalent of a high-value blog post, delivered straight to their inbox.
By Day 5, they've learned from your company five days in a row. They've seen how you think. They trust you. Not because you asked, but because you showed up with something worth reading every single day.
Days 6-8 are optional but powerful. A recap with free resources, a direct pitch backed by proof, and a final nudge with urgency. Five days of giving earns the right to ask.
Standard newsletters get 1-10% opt-in rates and ~30% open rates. EECs consistently hit 30-70% opt-in rates and ~50% open rates. Because people are actively raising their hand to be emailed, not passively added to a list.
Book a call and I'll walk you through what an EEC could look like for your business. We'll talk about your audience, your offer, and the content that would move practice owners to act.
From the first call to launch, the whole thing runs in about 2 to 3 weeks. No agency layers. No account managers. Just me doing the work. If you need multiple content assets across 3 to 6 months, see how longer engagements work.
START A PROJECT →A short call where I learn about your company, the practice owners you're targeting, and what you want the EEC to do. No forms. Just a conversation.
I research the topic, figure out the right angle, and map out the full course day by day. You review and approve before I write anything.
All 5 (or 8) emails, subject lines, and landing page copy. Delivered as a copy deck you can load straight into your email platform.
I review everything for flow, tone, and clarity. You get the final files with notes on how to set it up.
Your team loads it and goes live. I'm around if you need tweaks or have questions once the data starts coming in.
An email marketing sequence is a series of pre-written emails sent automatically in order, each building on the last to educate a reader and earn trust. A 5-day educational email course is one of the highest-converting formats. Sequences run on any email platform, including Mailchimp, ActiveCampaign, Klaviyo, and HubSpot.
They overlap. A drip campaign sends timed emails on a fixed schedule. An email sequence is usually tighter and goal-driven, like a 5-day course or a launch sequence, where every email has one job. Both are automated and run hands-off once loaded into your email platform.
Pricing depends on length and complexity. A complete 5-day educational email course with an optional pitch sequence is a fixed-scope project, not an hourly engagement. You receive a ready-to-send copy deck your team loads and launches under your own brand, with no per-email surprises.
For B2B, 5 to 7 emails is the proven range for an educational sequence. That is enough to build authority and trust without fatiguing the reader. Cold outreach and re-engagement sequences usually run shorter. The right length depends on the offer and how warm the list already is.
Yes. Every email sequence, campaign, and course is ghostwritten under your company name. Your team loads the finished copy deck and launches it as your own. One writer, no handoffs, no agency markup, and no visible third party. That is the entire model.
A complete 5-day email course with a pitch sequence typically takes one to two weeks, depending on available source material and revision rounds. Whitepapers and longer campaigns take more time. Turnaround is agreed up front so your launch date is never a guess.
Currently accepting 2-3 new clients. Book a call and we'll talk through what an EEC could look like for your company.